Your success or failure as a landlord starts with the ability to market your rental property to attract and retain tenants. No matter how great your property is, if nobody finds it or moves in, you probably Property Management Cape Coral won’t have a great investment on your hands.
Here are some quick marketing tips that can help set your listings apart, market your property, and attract quality tenants to live in your rental.
7 Tips to Successfully Market Your Rental Property
- Put Together a Great Rental Listing
tools to properly market your rental property online
The first step in marketing your property is putting together a rental listing that highlights the best features of your property and tells tenants what they need to know. You’ll want to include a catchy and informative title, a short description of your property, and some great-looking photos that will sell tenants on your unit. - Set the Right Rent Price
market your rental property online by setting the right rent price
Your rent price is a huge factor in marketing your property to tenants. You need to set an effective rent price that makes sense for your local market, is in line with comparable units, and isn’t so high that tenants will quickly move on to another listing.
That’s why doing some market research is an important step in advertising your rental property and setting a competitive rent price. See what similar units in your area are renting for, what amenities they offer, and how they compare to yours.
Find out how to use the Avail Rent Price Analysis tool to do the market research for you.
- Advertise Your Rental Listing Online
A great rental listing will get you nowhere if no one can find it. The next step is getting your listing in front of as many prospective tenants as possible.
Tenants search for rental units on the most popular rental listing sites, so it’s essential that your rental listing is on those sites, too. You can choose what sites you want to post your rental listing to, or you can use a platform like Avail that syndicates your listing to over a dozen of the top rental listing sites on the market. Landlords that list their properties with Avail get an average of 18 leads within the first two weeks.
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